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Digital marketing insights, tips, and strategies from the Byter team.

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SEO
SEO
26 Apr 2020Lewis Banks

PPC and SEO: What are the Differences?

[vc_empty_space height=\"80px\"][vc_single_image image=\"87233\" img_size=\"large\" alignment=\"center\"]PPC and SEO: What are the Differences? When we think of the main digital marketing channels available to us, it’s PPC and SEO that crop up most often. Though their features, targets and methods differ, t

DM
Digital Marketing
26 Apr 2020Lewis Banks

The Buyer’s Journey: What is it?

[vc_empty_space height=\"70px\"][vc_single_image image=\"87252\" img_size=\"large\" alignment=\"center\"]The Buyer’s Journey: What is it? Let’s start with the HubSpot provided definition… “The buyer’s journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase

CN
Company News
5 Jul 2019Lewis Banks

HOW TO CREATE ENGAGING CONTENT

It was all the way back in the 1920s when Edward Bernays, commonly known as “the father of public relations,” realised that the key to getting through to people is by tapping into their subconscious emotional desires. A modern-day theory of how our brain operates states we have two systems. System 1

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