Articles
Digital marketing insights, tips, and strategies from the Byter team.
Marketing concepts 101: The 7 P’s of marketing
Marketing concepts 101: The 7 P’s of marketing What is it? Otherwise known as the marketing mix. This marketing mix is a combination of factors that can be controlled by a company to influence consumers to purchase its products. The 7Ps acronym helps you sum up all the things in and around your prod
3 Ways to Generate Ideas for Making Reels
3 Tips on How to Come Up With Ideas to Make Reels Reels are a relatively new feature on instagram, installed on the platform in the middle of 2020. These 15-30 second video format was created to compete with the success of tiktok. Because of their relative newness to instagram has put a more user
Business Event Marketing: How to Attract People?
Business Event Marketing A great way to attract new clients and grow your business is by hosting an event where like-minded people from relevant industries can gather to, learn, network and form beneficial relationships with Business Event Marketing. For many organisations these events can be one of
Combatting Google’s New Page Experience Algorithm
From May 2021 your website traffic might go down (or up). Why? Because Google is implementing a brand new algorithm designed to change the way websites rank on search results. Google’s aim is to provide a positive experience for users interacting on the web. That’s why they have come up with a way t
Forecasting Market Demand Using Technology Tools
Using Technology To Determine Market Demand Market demand is the total amount of goods and services that all consumers are willing and able to purchase at a specific price in a marketplace. In other words, it represents how much consumers can and will buy from suppliers at a given price level in a m
7 Tips for Successful Email Marketing
7 Tips for Successful Email Marketing Many have predicted that email marketing would either fade away or be replaced and ultimately become a thing of the past. But email marketing is still going strong, and actually, remains one of the most effective marketing strategies out there. Since emai
How to Boost Instagram Engagement
Remember the days when you would log in to Instagram to find all the latest posts you’ve missed in a nice chronological order? Those days were bliss. These days your feed seems to present in a totally random order, and not to mention the fact that your Aunt is always mad at you for not…
Top Customer Retention Strategies to Implement
Customer Retention Strategies for Business Growth Businesses lose billions annually when buyers simply walk away. Harvard Business Review reports a fascinating statistic today. They note that finding new patrons costs five times more. Therefore, executives must adopt smart retention plans quickly. A
Ecommerce Statistics You Need to Know in 2021
E-commerce Statistics You Need to Know in 2021 In eCommerce, what’s the trick to staying ahead of the numerous online shopping websites? Knowing what content to put in front of your customers before they even have the chance to search for it themselves. When it comes to eCommerce, truly understandin
Email Marketing: The Ultimate Guide
Email Marketing: The Ultimate Guide Did you know there are over 4 billion email users worldwide? That’s more than half the world’s population and shows that email marketing is an opportunity your business can’t afford to miss out on. Whether you’re a small business with limited resources or a large
How To Get More Views on Youtube
How To Get More Views on Youtube The platform launched in 2005, and since then has grown to become the second most visited website in the world. Yet, for some reason, Youtube is overlooked by some businesses as a potential marketing tool. That’s why we’re here to tell you that Youtube is a great way
Increase Your Customer Retention Rate
Increase Your Customer Retention Rate Customer Retention It’s human nature to want something you don’t have. That’s why there’s something very exciting about acquiring new customers. For this reason, some companies spend most of their time and energy on the hunt for brand new customers, when they sh