Articles
Digital marketing insights, tips, and strategies from the Byter team.
20 Ways to Build Backlinks for SEO
20 Ways to Build Backlinks for SEO You’ve created some quality content for your website and you start to see an increase in traffic. Unfortunately, though, the results aren’t quite as positive as you expected. Don’t panic, there’s more you can do to optimise your inbound marketing strategies! We’re
Building a Successful Employer Branding Strategy
Building a Successful Employer Branding Strategy A successful business needs great employees. That’s why employer branding is so important. An amazing candidate might have to choose between you and another business, and your reputation as an employer is going to influence their decision. That
Guide to Successful Franchise Marketing on Social Media
Guide to Successful Franchise Marketing on Social Media Attracting customers to your product is a challenge that all businesses must face, and social media is one of the most powerful tools for the job. Consumers are 87% more likely to check out a brand’s products if they already follo
Improving Communication in the Workplace
Improving Communication in the Workplace Strong communication is essential to a successful business. Better communication can lead to increased morale, productivity and commitment amongst your employees. Spend time and energy creating a more open and communicative work environment and
Ultimate Social Media Proposal Guide
Social Media Proposal: Mastering the Art Beat fierce competition when pitching to prospective clients. Secure your next major contract with a winning social media proposal. Therefore, marketing professionals must develop a compelling social media proposal. Interestingly, incorporating hard data into
Content Marketing Explained
Content Marketing Explained Let’s be honest, the primary goal of marketing is to sell stuff. Today’s folk have adapted to the traditional marketing methods though, and nobody wants to feel like they’re being pushed to buy something. So how do you sell a product or service without acting like you’re
How to Create a Flawless Social Media Marketing Strategy
How to Create a Flawless Social Media Marketing Strategy Why is social media the best place to advertise your brand? Well, around 4 billion people worldwide use it, that’s why. And since the Covid-19 pandemic, this number is growing rapidly. Social media platforms are the perfect tools to tap
How to Grow your Blog Using Instagram
How to Grow your Blog Using Instagram New to blogging and wondering how to get some traffic to your site? Or, maybe you’ve been blogging for a while but your audience is as empty as it was on day one. Queue the tumbleweed. Do not fear! Growing your blog’s traffic is easy once you…
How To Create a Top Tier Marketing Plan
How To Create a Top Tier Marketing Plan Once a year your team should be sitting down and producing a marketing strategy for the following year. Why? Because without one your team is going to lack direction, and without direction it can be hard to push forward and stay on track. Plus, it will&
A – Z Digital Marketing Glossary
A-Z Digital Marketing Glossary Whether you’re a newbie to the field or are an experienced digital marketer in need of a refresher, getting the lingo down can be tough. That’s why we’ve created this handy digital marketing glossary from A-Z of the most useful buzzwords all digital marketers ne
A Simple Guide to SEO Copywriting
Reaching customers is arguably the most difficult part of running a business. That’s where SEO copywriting comes in. If you’re wondering what it is and how it could help your business, we’ve written a simple guide of everything you need to know. What is SEO copywriting? You’ve probably heard of copy
How to: Personal Branding
How To: Personal Branding What is branding? In broad terms “branding” is the idea or or image people have in mind when thinking about specific products, services, and activities of a company. This is both both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the