Articles
Digital marketing insights, tips, and strategies from the Byter team.
What is a Social Media Manager?
What is a Social Media Manager? What is a social media manager? The Social Media Manager is responsible for a brand’s online presence, with an emphasis on social platforms. The Social Media Managers job can scale from being the only person in charge of a small brand’s entire social platform pr
Business Growth Through Instagram
Understanding Instagram Metrics to Help Grow Your Business Online Until recently, businesses aimed at business growth through Instagram had to spend heavily to understand customer habits. Businesses would have to do focus groups, phone polls, and very expensive market research. Now, even the smalles
How to Find your Target Audience on Social Media
How to your Target Audience on Social Media Target Audience Most people on social media believe that just putting content up and throwing in a few hashtags will bring in a large audience. However, marketers know that it is more than just content and hashtags. There should be a strategy in place to a
Big Social Media Changes for Small Businesses
Social Media for Small Businesses Social media updates are constantly updating and changing, therefore it is extremely important for small business owners who run social media pages to stay on top of all these updates. Why? Well, as these social platforms update their software they may prioritise ce
What Is SEO & How Does It Work?
[vc_empty_space][vc_single_image image=\"87290\" img_size=\"full\"]What Is SEO? & How Does It Work? There are many different ways to market a business but one of the most effective ways to do this is by using SEO to improve your ranking on Search Engines, such as Google. Having a high organic SEO wi
How do Search Engines Work
[vc_single_image image=\"87313\" img_size=\"full\"][vc_empty_space]How Do Search Engines Work? On an entry level they work by having 3 basic functions: Crawling the internet to find new web pages and documents Putting that content in a giant index / database Ranking that content on various factors We ar
How to Do Keyword Research For SEO (A helping Guide)
[vc_single_image source=\"featured_image\" img_size=\"medium\" alignment=\"center\"][vc_empty_space]How to Do Keyword Research For SEO (A Helping Guide) In this guide, we’ll walk you through all the steps necessary to do keyword research! In the end, you’ll have a clear idea of what types of keywords you
What is Keyword Research?
[vc_empty_space height=\"70px\"][vc_single_image image=\"87298\" img_size=\"large\" alignment=\"center\"]What is Keyword Research Keyword Research is important to your business and this is something you are going to want to know more about. What is Keyword Research? (And Why Is It Important?) Keyword resear
KEYWORD SEARCH VOLUME
[vc_empty_space height=\"70px\"][vc_single_image image=\"87302\" img_size=\"large\" alignment=\"center\"]Keyword Search Volume: Are People Searching For Your Keywords? Keyword Volume is an estimation of the number of searches per month for a certain keyword or key-phrase. Higher search volume means more pot
Keyword Value & Buyer Intent: Is It Valuable To Rank?
[vc_single_image image=\"87300\" img_size=\"full\"][vc_empty_space]Keyword Value & Buyer Intent: Is It Valuable To Rank? Some keywords are more valuable to rank for than others, despite having lower search volumes. Most keyword research tools will show you a value for CPC or Cost Per Click. This is
SEARCH INTENT WHAT DO USERS REALLY WANT
[vc_empty_space height=\"70px\"][vc_single_image image=\"87305\" img_size=\"large\" alignment=\"center\"]Search Intent: What Do Users Really Want? Search intent is understanding what type of information users are searching for when they enter a search phrase. Understanding this is crucial because to rank a
Top Google Ranking Factors
Fundamental Components for Better Online Visibility Have you ever wondered what are the top Google ranking factors that can actually help boost your site and move you up the ranks? Search engines don’t reveal how they rank exactly but many SEO experts believe that search engines use between 80